For the next few weeks, colleagues of the license RRW investing to speak to you each of their subject of expertise. This is passionate about web analytics, which the ball rolling by giving us tips on how to facilitate the work of analysis and measure the results quickly.
For the present, Full Traffic Expert Germaine is a highly reputed SEO agency, Synodiance . As part of the license RRW, he first interned alongside Charbonneau Ronan, author of a book on Google Analytics. It was during this course he has refined his knowledge of web analytics and confirmed its interest in the performance measure of SEO actions.
Watch your ranking in Google Analytics
This filter is certainly known by most experienced SEOs. But I hope it will be a discovery for SEO beginners. Indeed, with this profile, you can directly monitor your ranking in Google Analytics.
To do this, simply create a profile called for example "Google positioning."
In fact, this filter is based on the parameters of URLs in Google's search results. Indeed, when you click a link in search results on a request, the link is marked with a parameter "cd = x" where x is your position in Google
This profile can therefore give a first indication of your positions in Google. It is interesting because it has information on keywords that are not followed by positioning tools. However, the positions are very different depending on the Internet. If you already have an affinity with the site, the Google personalized search will make up the site in search results and give a position too high relative to actual position for example
Analyze index your site created with WordPress
Indexing your articles on your website or WordPress blog is often slow to launch. To analyze these problems and to track indexing robots, you can monitor their activity directly into Analytics
For the implementation of WordPress, you must download the plugins "WP Bots Analytics." At the parameterization of the plugin, you need only inform the AU of your Analytics profile. We must resume the AU of your new profile; it should be in this form: UA-xxxxxx-2.
o fill the cookie_utma your site, you can use a plugin like Chrome Edit this cookie. It should take only the first 9 digits of the value.
After creating your profile dedicated to robots in GA and a day of patience, your data back in the "All traffic".
You will see all the robots that have passed on your site. In the "natural results", you will see what kinds of content have been indexed. It is useful to see if your last article written has been indexed and seen by the crawlers.
This information will allow you to track real-time indexing of your site. For example, when you submit your URLs in Google Webmaster Tools or Bing Webmaster Tools, you will see the robot move in the "Real Time" Google Analytics. You will also quickly identify if there are indexing problems in configuring your custom alerts.
Add some quality in your back links
In an SEO service, we often speak of net linking with inscriptions in directories and press releases. Generally, we talk in terms of enrollment. The link is more important than the visibility of such benefits.
But now, with many sites of CP and / or directories "typed" by Google, we turn to new kinds of links, the thematic and blogs. Longer to implement, this type of BLS also brings quality visitors.
With Image Tracker, a plugins developed by Piwik solution (an open source web analytics), you can go directly into your account information on the number of reads your article on a blog theme. This helps bring added value to your customers. This plugins differentiates well the numbers reading your article (which you climb with Image Tracker) the number of visits over the article (you can find in "Referring Sites" Google Analytics for example).