Many wouldn’t deem Google+ the next big thing. There was a lot of hype surrounding the search giant’s social network release this past summer, all of which was met with seemingly disappointing Google+ usage. However, Google+ naysayers might just find their feet in their mouths soon enough. Not only has the social networking site seen nearly 90 million users since its beta release, but marketers, search engine optimizers, and even businesses have switched gears and begun honing in on Google+ as of recently. And here’s why.