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Freelance designers are faced with the challenge of constantly finding new work and converting inquiries into paying clients. There are plenty of different ways that you can market your services, but sometimes the most effective ways involve passive marketing.

In this article we will be looking at ten different ways you can passively market your services to potential clients. This includes some methods that involve work up front and then little to no work to continue marketing your services, as well as some methods that are passive in the sense that you are not actively pursuing clients or trying to advertise your services.

 

A Canadian woman claims she has lost her health benefits after her insurance company used her Facebook pictures as evidence that she was no longer depressed.

Nathalie Blanchard had been on sick leave for a year from her job at IBM in Bromont, Quebec, after being diagnosed with severe depression. The 29-year old was receiving sick pay from insurer Manulife.

However, when payments stopped coming she contacted Manulife and, she claims, was told that Facebook pictures taken on a beach and during a night out were evidence that she was no longer depressed.

Google is apparently in the early stages of a research project that appears to aim as high as perhaps replacing the HTTP protocol, the fundamental technology that essentially makes the World Wide Web possible.

In a somewhat obscure post on the Chromium blog, the development branch of their Chrome browser, Google reveals they’ve been working on a new protocol dubbed SPDY for “SPeeDY” for its goal of making the web faster.

While HTTP is an “elegantly simple protocol” that has powered the web since 1996, the tone of Google’s post is almost patronizing, as if HTTP were our doddering old uncle that’s had his day and needs to be put out to pasture. Then again, Google’s hubris is perhaps warranted as one of the only companies with enough clout and resources to indeed spur on the “evolution of websites and browsers” with an entirely new protocol designed to speed up the communication between web servers and clients.

Everyone wants more website traffic, but most don’t put in the effort, and others just don’t know the effective ways to do it. Still, I thought I’d write another one– this time compiling all the great website traffic gaining tips from before. Hopefully this post can be a great reminder for returning readers, or a wealth of knowledge for first time visitors.

These 30 tips are divided into three main website traffic categories:

• Search Engine Optimization and other initial technicalities
• Offering good material that can go viral
• Finding loyal readers and creating community

 

Writing for the web is a skill set of its own. Website text, or “copy”, needs to be written in a different tone for the web than a brochure. It needs to be built around the target keywords for the site and be written for a lower literacy audience.

Most web designers have a leg up on traditional freelance writers since they have their pulse on what the search engines like and don’t like to see on a site.

While practice is the best teacher, these 10 tips should get you on your way to providing an extra service for your customers that they will appreciate and you will find very rewarding.

This guest post is written by Kevin Rose, the founder of Digg and the cofounder of Revision3 and Pownce. Kevin, who has over 88,000 followers on Twitter (making him the second most followed after President Obama), also “bloggs” at kevinrose.com. He is an investor in Twitter.

Ten Ways To Increase Your Twitter Followers:

1. Explain to your followers what retweeting is and encourage them to retweet your links. Retweeting pushes your @username into foreign social graphs, resulting in clicks back to your profile. Track your retweets using retweetist.
2. Fill out your bio. Your latest tweets and @replies don’t mean much to someone that doesn’t know you. Your bio is the only place you have to tell people who you are. Also, your bio is displayed on Twitter’s Suggested Users page. Leaving it blank or non-descriptive doesn’t encourage people to add you.

 

Windows 7 is doing much better out of the gate than Windows Vista did. As good as the OS roll out is going, there are still legacy devices out there that don't have drivers and software updates to work with Windows 7. The vast masses of users who have held on to Windows XP are particularly vulnerable to this issue which is why Microsoft created XP Mode virtualization to ease the pain of transition.

XP Mode is a complete, licensed copy of Windows XP with Service Pack 3 contained in a virtual hard disk (VHD) that runs under Windows Virtual PC. XP-mode enables you to run Windows XP from within Windows 7. You can add USB devices and seamlessly access the drives on the host Windows 7 system. Most importantly, Windows XP-mode lets you use Windows 7, while still providing a platform for you to use legacy hardware that is not compatible with Windows 7.

There is a catch though. Windows XP Mode is only available for the Professional, Ultimate, and Enterprise editions of Windows 7. The millions of consumers who are still using Windows XP and are considering whether or not to switch to Windows 7 Home Premium do not have the benefit of leveraging XP Mode to connect older hardware or incompatible software.

Microsoft's new flagship desktop operating system is here. The failure of Windows Vista, combined with the lengthy exposure the public has had to Windows 7 during the development process have resulted in a fairly successful launch of for Windows 7 (perpetual rebooting issues notwithstanding).

Because of the issues, both real and perceived, with Windows Vista, the vast majority of PC users have clung to Vista's predecessor, Windows XP. According to Net Applications, Windows XP holds a dominant share of the operating system market with 71 percent. That means that nearly 3 out of 4 PCs are still running the legacy operating system.

Time to Make the Change

There are a lot of good reasons to go ahead and make the switch from Windows XP (or Windows Vista for that matter) to Windows 7. Businesses have even more reason than consumers. The differences in the security and functionality of the operating system between XP and Windows 7 are significant, and businesses have legal and regulatory requirements to be concerned with.