Linking in a website is very important. A website or blog must have links to another websites or blogs. All the reputed and useful websites have ample numbers of links. Links are two types- inbound link and outbound link. There is another type of link- reciprocal link.

Inbound link means link from other websites or blog targeted to your blog. Inbound link is the main factor for enlisting in the search engines. Your page rank will be high in different search engines if you get sufficient links from other high ranking websites. The higher the rank, the more traffic. Every web designer should try to get maximum inbound links from another useful and related websites. Outbound link means link from your website to another website. There is a debate over the importance of outbound linking for enlisting in search engines.

I always try to give link to another important website for relevant information for my visitors. You should be careful when you are going to give a link from your website to another website or blog. The website which is linked from your website must be reputed and useful. Linking to sites outside your own website or blog does mean you end up sending traffic away from your website or blog so you need to count the cost of such a strategy. Too much outbound link may be detrimental for your website. So outbound links should be limited.