Google is obsessed with speed and efficiency. What other company would care so much about efficiency that they would create a super-minimalist homepage, build their own web-centric operating system, and also revamp its search algorithms?

Now Google is bringing its obsession with speed to the masses by launching a new tool to help website owners improve the speed and loading time of their website. Google Site Performance, now available as part of Webmaster Tools Labs, analyzes your website and provides data on the average load time, graphs out how your site has improved or slowed down over time, generates reports on specific pages, and most of all, offers suggestions for speeding up your website.

The last piece is the most important. Google derives revenue from advertising, and as we’ve explained before, the more you’re on the web, the better for Google. Slow loading pages however delay you from viewing or clicking on a Google ad, affecting its revenues.