|
Feb 02
2010
|
 |
The business benefits of social software platforms will lead to email being replaced as the primary means of communication by 2014, according to analyst Gartner.
Increasing business use of tools such as Twitter and Facebook has resulted in more demand for such systems, says the firm, which predicts that 20 per cent of organisations will use them as their key communication medium by 2014.
Greater security, the availability of the so-called “white-labelled” social networks and more tolerance from organisations allowing use of personal accounts at work are among the factors influencing the business uptake of such tools, says the study.
