|
Feb 28
2010
|
|
Google Buzz is the loudest party I've ever been forced to attend. It's not because there are too many people invited but because of all the chatter. I'm following only 40 others. And even if I wanted to follow a few hundred more, my network's too small. But these 40 contacts all have their own friends, and even though I've never met most of them, Google is making me hear their thoughts.
And that dynamic makes Google Buzz a fundamentally different social network than Facebook and Twitter. Those networks, of course, are also filled with noise. But Google pushes the comments of your friends' friends (we'll call them secondary friends from here on out) into your Gmail window, alerting you whenever a secondary friend has responded to something your actual friend has written. This is a small quirk, and only mildly different from similar features on Facebook and Twitter. But it's Buzz's biggest one. Google's network will live or die depending on whether people like all that chatter.
The most important thing about Buzz is a number. It's the one that sits next to the "Buzz" link in your Gmail window any time your network has written something new. This feature cannot be turned off. Either you're forced to hear all the latest buzz, or you're not allowed to even know it exists. This makes Buzz a unique type of nuisance, one that goes away easily enough (just click on the Buzz link and the number disappears) but only after you've acknowledged its presence. It is an itch that can't be stared down; it must be scratched. Because all Google wants you to do is pay attention to Buzz; every time you scratch, Google wins.

If you're a Gmail user, chances are you now have Google Buzz in your inbox. Here's how to make the most of it (or just get rid of it).
Google Buzz continues to make waves as the Gmail- and mobile device-based social networking platform reaches the masses this week.





