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Blogging is no longer just a place for teenie-boppers to blog about their teenage angst.  Blogs now provide the worlds with news, life tips, products and services, and, most importantly, blogging has become some people’s source of income.  Blogging gives us the chance to share our writing with others, build our reputations, demonstrate that our writing is something others want to read, and, ultimately, it allows us to attract work.  Here are a few tips to help beginner bloggers create and maintain a successful blog.

Article marketing, if done correctly, is an easy (and free) way to drive traffic to your site. Most likely, you have plenty of content about your business/industry compiled in articles, blog posts, ebooks, white papers, reports, or other media. (If not, now is a good time to start creating a few.)You can put your content into article form (usually between 300–600 words) and distribute it to free article-hosting sites. As the author, you will usually get a byline that includes your name, bio, and a link to your website. You get instant credibility, exposure, and a little help with your search engine ranking too.

Start compiling your content into articles that will be ready for distribution. Each hosting site has different requirements, so you may ARTICLE MARKETING | Setup time: 1 – 2 hours (excluding article) 16 need to tweak the articles just a bit to make them work. One thing should remain consistent, however: Don’t sell in these articles. Just inform, educate, entertain … and then send them to your site to learn more.

Video marketing is simply publishing your message online through videos. Videos could be just about anything—you talking, a product demo, a promotional campaign, or anything that highlights your company or product/service.

These videos don’t have to be professionally made—even inexpensive cameras will work. The key is to create buzz around your video. If it is clever, funny, interesting, relevant, or unique in any way, it will get traffic. Get creative … and have fun!

Growing a small business takes time.

Unfortunately you need to be realistic and you can’t expect to jump right in and start making millions of dollars. It takes a sustainable approach to your marketing to generate leads, sales of your products or services and to eventually improve your bottom line. 

Many of the successful businesses you see (especially the larger ones) have a highly specialized marketing staff running their daily operations. However, most small business owners can’t afford such employees. You are on your own. This usually means that have to turn yourself into the specialized marketing department as well as generate the leads by yourself. While it may take a bit of work I suggest you spend some time in educating yourself on simple marketing strategies and resources.