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The Open Directory Project (ODP), also known as Dmoz (from directory.mozilla.org, its original domain name), is a multilingual open content directory of World Wide Web links. It is owned by Netscape but it is constructed and maintained by a community of volunteer editors.

ODP uses a hierarchical ontology scheme for organizing site listings. Listings on a similar topic are grouped into categories which can then include smaller categories. It's the largest, most comprehensive human-edited directory of the Web.

Titles are often under-thought, hastily put down tag lines that don't guide a reader or draw traffic nearly as effectively as they should. There's a lot you can do with a good title if you get creative and think like your readers. You should always ask yourself, "What would make me click a link to read that article?" Obviously, you want to feature your main idea clearly in your title, but what else? Here are a few tips and guidelines to keep in mind as you are nailing down that perfect title.

Audience

Who are you writing for? This is of primary importance. You should always take your audience into consideration when writing your articles, and the same goes for your titles. What will grab the attention of one set of readers won't always do it for another. You should put yourself in their seats and anticipate what they will want. Writing from your reader's perspective is how you create a connection, which is how you keep people reading.

The Internet is a tool enabling businesses to reach literally millions of new customers each month. The Internet is redefining the relationship between businesses and consumers,  a small to large sized company now can reach all over the globe to share information about it's products and services.

Web marketing is the general term for marketing done on the Internet. It's basically a computer-based version of traditional marketing objectives that involve a product, price, packaging, promotion and place. Marketing is ultimately about propelling a product or service through the proper channels and web marketing uses the Internet as that channel. The umbrella term of web marketing covers a comprehensive range of business activities such as generating sales leads, selling products or services and supporting other business through affiliate marketing.

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to search engine marketing (SEM) which deals with paid inclusion.

Typically, the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site web presence.

As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

Link popularity plays an important role to maximize traffic for your site. Popularity of a page is judged by the link popularity of the page. That means how many links have been directed to a particular page of your site. If the content of the page is attractive and have ample numbers of inbound links, certainly your website will touch the sky. If the page ranks from one to ten, number of visitors will be acquainted with your site and surely your expectation will be fulfilled. So you have to try your level best for link popularity. Link popularity plays an important role among the top of the search results in the various search engines such as Google, Yahoo! Most of the search engines require at least one links coming to your website, otherwise your site will disappear from the search engine index.There are many ways and means through which you can built link popularity for your site.

1. The most important thing for link popularity is to produce quality content. Every website publisher should be ensured that the site has really good contents. You have to maintain the guidelines to make a crawler friendly website. You can hire a content writer for your site. If the content of your site is helpful and information based, so many sites will direct their visitors to your site. Thus your link popularity will be increased.

2. You can earn link popularity by exchanging your link. You may contact good quality sites for exchange link. First you have to give a link from your site. Then request the publisher with polite words asking for a link.

Linking in a website is very important. A website or blog must have links to another websites or blogs. All the reputed and useful websites have ample numbers of links. Links are two types- inbound link and outbound link. There is another type of link- reciprocal link.

Inbound link means link from other websites or blog targeted to your blog. Inbound link is the main factor for enlisting in the search engines. Your page rank will be high in different search engines if you get sufficient links from other high ranking websites. The higher the rank, the more traffic. Every web designer should try to get maximum inbound links from another useful and related websites. Outbound link means link from your website to another website. There is a debate over the importance of outbound linking for enlisting in search engines.

I always try to give link to another important website for relevant information for my visitors. You should be careful when you are going to give a link from your website to another website or blog. The website which is linked from your website must be reputed and useful. Linking to sites outside your own website or blog does mean you end up sending traffic away from your website or blog so you need to count the cost of such a strategy. Too much outbound link may be detrimental for your website. So outbound links should be limited.

If you have a blog then you should definitely search engine optimize it by adding pings. If you are familiar with the way search engines rank web pages then you probably know by now that the more links that are indexed on your blog entry the higher your page rankings will be in the search engine ranking. This is especially true if the links that are indexed relate directly to the subject of your blog. This is valuable to remember and employ as an SEO (search engine optimization) strategy.

So what exactly is a “ping?” Each time you update your blog your site can be automatically updated with links to related material by an RSS feed. This process is facilitated through search engine spiders, blogging trackers and tagging programs that deliberately seek out updated blog material and try to link to it. Once they find your fresh content, your indexed links are fattened by the addition of links to similar information on the net. When the search engine spiders crawl your pages, you are boosted by these pings which brings you more readers, more people clicking on your links and of course, more popularity. Most blogging templates now come with the option to allow you to add pings.

If you say yes then tons of related links to other sites will automatically be indexed as material on your blog. Usually a site is pinged in about two days. This is one very simple form of SEO (search engine optimization) for smart affiliate marketer to quickly) and easily bring hundreds of targeted potential customers within reach of clicking on the links in your blog. Of course if you have a service or a product that is like a double entendre such as “spider” which can mean search engine spider or the biological form of life, you might not want pings added to your blog articles as they could bring you the wrong type of reader. Most blogging sites let you have the option of allowing pings or not for exactly that reason.

What is search engine? And how to optimize it?
Search engine is nothing but a soft ware. Users can obtain specific information online using key words. Your website will be crawled or not it totally depends upon the contents and structure of your website.Rank of a website in a search engine is not constant. Ranking in search engine depends upon the competition on a given key words.There are many search engines available on the web. Some of the popular search engines are: Yahoo! Google, MSN, Altavista, Lycos, Magellan etc. Yahoo slurp is basically a search directory. It is hierarchically organized with subject catalogue or directory of the Web which is browsable and searchable. Altavista has a spider called scooter that traverses the Web and Usenet newsgroups. Indexing is based on the full text of a document and the first few lines are used as an abstract.Hotbot engine retrieves and indexes Web documents using a robot called Slurp. It indexes the full text of only HTML and plain text documents.Googlebot, and MSN

bot prefer unique contents.Search engine optimization is very much important to a website publisher. To reach to the visitors, website publishers have to rank 01 to 10. So website publisher should try their best to rank high. How to rank high click here. There are many factors to rank high in search engines. Whether your website will be crawled or indexed it depends upon the various factors. If your site map no longer included in the search engine try to find it .

Some of the search engine optimization factors are:

a. Try to write unique content: Content is all-important. Make sure your content is different from others. Your content must include the words you want to optimize for throughout the pages. For example if you want to optimize for search engine, make sure this word occur often in the text.

Last time I have discussed about the role of a title of a page for better ranking in search engines. Now I am going to provide you some SEO tips on the basis of META tags. I provide here tips on Meta Keywords and Meta Description. First of all I would like to request you to get keywords idea from google. Before loading keywords on Meta keywords, you should know what keywords and phrases are most popular relevant to you. I would like to request you to write web site contents including major keywords on the reference of keywords idea from google. And include major keywords on Meta Keywords section. Make sure that you are not including irrelevant keywords though they are popular. Not all search engines consider Meta keywords field for search indexing, but some major engines use Meta keywords reference for search ranking. Tips to use Meta Keywords for better ranking:

1. Find major keywords relevant to your page contents: Recommendation to get keywords idea from google.

In my previous post I mentioned briefly about how to promote site. Now I am going to mention every part of a web page including logic how they affect to get top ranking in search engines and if you ignore them how will you be unsuccessful?
Title tag is the main part of the html page which directly affects your SEO campaign. If you write effective title including the main keywords and phrases, your site definitively get high ranking in search engines. General logics to clarify the role of title to attract search engine spiders.
Let’s start from your daily habit of reading newspaper, what part of the news do you see first, title or details? In general sense, you first see title of the news. If you feel the title is effective then you will read full story otherwise you will skip the news and start to see another story. As like same, the search engine spiders also see title of your web page first and compare it with the relevancy of details of the body, consider its effectiveness and inform its priority to Search Engine server. How to write an effective title of your web page?
This will be the main tip for you to write an effective title. Please follow the instruction to write an effective title of your web page:

1. Number of characters: Your site’s title must not be less than or equals to 100 characters. You should mention clear and fluent title with in 100 characters.
2. Inclusion of keywords and phrases: Start your title with the main keyword or phrase. For example if you provide hosting services, your site’s title might start from “Web hosting service……….” 3. Use of conjunctions and prepositions: Try to avoid the inclusion of conjunctions and prepositions of less than 4 characters. It means don’t include “And”, “or”, “,”, “to”, “at” etc. If the theme of the title won’t be complete without conjunctions and prepositions, you should use them. But don’t use more than 2 conjunctions. 4. Spelling and grammar: Words and phrases used in title must spell correctly. And grammar also should be correct. 5. Some effective title format: “Cheat web hosting services”, “Hassle free payday loan”, “Get student loan the next day” etc. This article is not written on the basis of views of other SEO experts. I make this on the reference of my 4 years experience. Try to apply my SEO suggestion to get top ranking in search engines.

To rank high is not an easy matter. You have to work hard to achieve high page ranking. You must read this article to achieve high page ranking. Everybody wants to rank 01 to 10. If you page rank high, lot of traffic will visit your site and you will get the result of your hardworking. That means the higher the page rank the higher the traffic and more money. Being a website owner always try your level best to write a unique articles. That means a totally different from others. Always maintain the quality of your website. Don’t write any irrelevant article. Don’t try to generate the content from any software. Title should be attractive.
You may exchange your links with some good website owners. You must be sure that you are not dealing with a cheater. If you are interested to exchange your link to this site please feel free to write to me. You may be interested to test your page ranking.

There are many tools to test the page ranking. To use page ranking checking tool you have to add some HTML code to those pages where you want to check page rank. The Page Rank Checker will give you the report of the current Page Rank of your web page. It looks like a small icon. You may get your page rank report by submitting your URL also. You may visit the page for details.

The main challenge to web site owner and blogger is getting visitors in their site. Due to high competition and expectation most of them follow the illegal way to generate traffic such as sending bulk emails, impossible incentives and tricks. Though, those tricks work for getting some visitors, these techniques won’t provide long term and permanent promotion. For getting high volume traffic in your web site you must concentrate on how to provide reliable and useful information to the web site visitors. To promote your site in short and long term you may go through the following instruction:

1. Provide quality articles or contents frequently: Quality articles or contents means identification of problem of the site visitor, your views to solve those problems and resources or links that may be helpful for solving those problems. For example: If a person is seeking lender for getting loan and willing to get reliable company that provides loan at cheap interest rate and without any hassle, you should be able to provide him the information and resources or links of some companies through your web site. That inspires him to visit your site in future too. Frequent updates of your web site impress the site visitors and search engines too. So you will get more returning visitors and better ranking on search index.

2. For quick promotion: To promote your site quickly, make the site ready for users. After completing the development of your site, follow the instruction given below: a. Chat and forum promotion: To reach to visitors quickly chat and discussion group forums are the best means. To promote your site through chat, join a public chat room of your targeted area. For example, you may join Yahoo public chat room. If your targeted region is USA, join a room of USA. After joining the room, start chatting with people and wisely provide your web site. b. Free classified ads posting: You may promote your web site through classified ads site. There are thousands of free classified ads sites. You may access free classified sites list from here. Before posting ads on classified sites, make effective promotional campaign. If you state the problem of the visitors and ensure the solution from your site, the campaign will be successful. Then post your ads to the classified sites. c. Post comments on popular sites: Now a days most web sites get feedback from their web site visitors. You may visit those sites and provide comments on them. Be sure that you are providing comments related to the topics. Never provide visit this site, visit my site and any direct inspiration to visit your web site. Almost all sites collect URL of the commenter. At the URL field provide your URL. d. Paid Promotion: You may take part in paid promotion at google adwords and other PPC and banner advertising programs.

3. Long term promotion: To get regular visitors in your web site, you should provide a bit of time to place your web site on top 10 positions at google and yahoo search. To do you so you should develop search engine friendly web site. And there shouldn’t any html error in your web page. To optimize your web page in search engine consider the following instruction: a. Choose right keywords b. Place the main keyword in title, keywords and description field. c. Make sure that the main keyword is placed in top and bottom 100 characters of the    page. d. Make sure that main keyword in your page ratio is 3/100 to 5/100. e. Make sure that the page doesn’t have any html errors and broken links. f. Correct the spellings and grammar of texts on the page. g. Exchange your site’s link with relevant web sites. If search engine’s spiders find your     link in other relevant site, your site is measured important and your ranking will be     high. h. Use google site map and rss feeds on your web site.