Have you heard about the Panda and Penguin Algorithms? For the uninitiated, they are Google’s search results ranking algorithms that are updates every now and then just like any bit of software. So every time you search for something, it’s these algorithms that put some website on the 1st page and another on the nineteenth! Therefore naturally every time they are updated search engine optimization services go ballistic. What you should know is that these algorithms target different types of content and that’s what affects most of the rankings! And that’s what should be the focus of your link building strategy. Keep reading to know how to fix your link building strategy:
1. Start by building good quality links. That means you have to use a lot more of keywords so that when users search there is more than one way for the page to come up. Remove all the cruddy links that serve no purpose, or just mislead the user. The aim is not to fix all the useless links that you have. In all probability it may still not get hits. Just build a new link that is high on content and quality.