Jan 22 2013 |

The year 2012 witnessed some of the amazing changes from google which has greatly influenced SEO strategies and workings. Google has now laid some strict norms on the authenticity of the website content, designs and external links. With the help of various algorithms, google can now guard bad behavior on the internet more efficiently and effectively than before. Unlike the past, google now notify various domains about their black hat web spam via webmaster tools. In 2012 ( Jan & Feb), more that 700K messages were send to various domains in just two months as compared to less than 600K which were send in the entire year 2011.


Google has stayed at the forefront of technology with its unparalleled search engine, its fast and reliable Chrome web browser, and the most popular mobile device operating system Android. But what might be surprising to some is it has also contributed to the printing industry with Google Cloud Print.





Google has changed its algorithm throughout the years as it has caught on to SEO efforts, thus making SEO techniques more complicated. A recent technique that those engaging in SEO have begun to use is Broken Link Building. Don’t know what that is? See below.
The concept of location-based services, i.e. geo-social services, to aid SEOers seems senseless. After all, how could someone checking in or hosting a Yellow Pages profile help optimize a website in search engines? These are misconceptions, however, and here’s why.
Many wouldn’t deem Google+ the next big thing. There was a lot of hype surrounding the search giant’s social network release this past summer, all of which was met with seemingly disappointing Google+ usage. However, Google+ naysayers might just find their feet in their mouths soon enough. Not only has the social networking site seen nearly 90 million users since its beta release, but marketers, search engine optimizers, and even businesses have switched gears and begun honing in on Google+ as of recently. And here’s why.
Google has officially launched their new search algorithm called "freshness update". This is a major search engine change by Google after their last year's Panda Update, which affected a very number of search results. They have announced in their blog that It is one of the biggest tweaks to Google’s search algorithm, affecting about 35 percent of all searches. 








