The year 2012 witnessed some of the amazing changes from google which has greatly influenced SEO strategies and workings. Google has now laid some strict norms on the authenticity of the website content, designs and external links. With the help of various algorithms, google can now guard bad behavior on the internet more efficiently and effectively than before. Unlike the past, google now notify various domains about their black hat web spam via webmaster tools. In 2012 ( Jan & Feb), more that 700K messages were send to various domains in just two months as compared to less than 600K which were send in the entire year 2011.