There is no denying that the social web is changing the world. Each stage of business communication is intimately rearranged by occasional collaboration technology. Subsequently, it is more important now than ever before considering how they can successfully guide our life in an era of knowledge of information and full connectivity.

"We are now in the phase of the Internet where people are first class objects", developed by Marc Davis, Partner Architect at Microsoft. And it's true, personal preferences and relationships matter more than before.

For example, ads and search results are determined by history on the Web and the user's location, which means that each web experience is as unique as the person undergoing it. Can two people see the same site, or look at the same time, and see very different results is to transform the foundations and development of standards.

It does not stop there. Given the changes in commitment, cloud computing and social networking have led to now that they've got portability. Everything that happens in real life can happen now in digital form.

Sound crazy? Consider the numbers: The world population is approaching 7 billion, according to Davis, there are 5 ½ billion mobile devices in existence. These devices know who we are and who we know, what we like, where we've been, where we plan to go, and when we do what we do. They are personal, pervasive, and link everything we know, we Web people coming directly to the Internet world.

This past year has been a few times in history, when entrepreneurs were behind the curve, constantly struggling with how to jailbreak the information and put it in a normal user. Whether or not we have enough information about the awareness in 2011 to relieve this frustration remains to be seen, but in the end, what needs to happen.

"The opportunity is there to understand and produce the correct flow of rights and permissions, and data from the ecosystem may actually work properly," said Davis, but he noted that much of this is for large companies, entrepreneurs do their part in creating social programs that make data available to help you understand, collect and share.

In announcing this year's sFund, big time leaders like Jeff Bezos of Amazon, all of Facebook Mark Zuckerberg and Mark Pincus of Zynga agree that launching applications from scratch is an absolute necessity .

Zuckerberg, who is particularly excited about these associations appear to Facebook in the next five years, admits that his network has no plans to add capabilities that are not part of the DNA Facebook. In other words, it creates a Swiss Army knife for yourself, which is to focus on their unique DNA of your business and product design for easy integration with other companies.

"I think in the coming years will really see the [companies] that are built from the ground for social welfare has a fundamental advantage over those that are merely a slap on the top, a cashier's check and I think "you can go ahead," said Zuck.

We have not forgotten that they all have to make money, nor anyone else, but the monetization models are also changing. Instead of getting people to pay for content before they can see what the future is the reverse: people must first see enough value in the way they are delivered before they will be a return value.

One successful example is the way virtual gift, corporate social games like Zynga, Playfish and crowds Star took. Around this time last year it was expected that social gaming revenue will hit $ 1.6 billion in 2010. Fast forward to April this year when Farmville only have been in more than U.S. $ 1 million per day.

"Farmville is popular because people trapped in a web of social obligations. When users log on to Facebook, they are reminded that their neighbors have sent gifts, prizes displayed on the walls, and helped each other exploitation. A Instead, they are forced to reciprocate. "

Other models of thinking to include advertising, loans, subscriptions and ad hoc payments. Everyone can succeed as long as you're willing to give consumers a much more to the products before making the collection can. "This is going to a new depth of commitment and membranes with a monetization model," said Pincus. "That will be possible."

"The great opportunity and challenge of our time is what it means to have a digital society and a digital economy," said Davis. "What does it mean to be a person, to have data, to create property, to create groups, to work and play and love and live in a world where the Web and people are connected all the time? That is the world we’re creating..and we have real decisions to make about what that world’s going to be like."

Essentially, we're shedding more rapidly than we ever have before. Forget everything you know about the old ways of Web and relationships, keep it logged in and social, consult your peers often, re-invent and re-imagine. There's never been a better or more promising time for it.