Video marketing is simply publishing your message online through videos. Videos could be just about anything—you talking, a product demo, a promotional campaign, or anything that highlights your company or product/service.

These videos don’t have to be professionally made—even inexpensive cameras will work. The key is to create buzz around your video. If it is clever, funny, interesting, relevant, or unique in any way, it will get traffic. Get creative … and have fun!

Once you create your video, post it to YouTube. Be sure to include a robust description of your video including keywords. Link the video back to your website too. Then you can promote the video on your blog, Facebook page, Twitter, etc. Encourage others to share it too.

A few simple videos can dramatically increase your exposure on the Internet and help drive more traffic to your website.