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May 26
2010
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The microblogging service Twitter has announced that it will not allow any third party to insert advertisements in user timelines. The company has also upgraded its Terms of Service in regard to use of Twitter API.
According to the blog post, there are two key reasons. “Firstly, third party ad networks are not necessarily looking to preserve the unique user experience Twitter has created…”. Secondly “the basis for building a lasting advertising network that benefits users should be innovation, not near-term monetization.”
After the notification, its own Promoted Tweets will no longer have any competition from the third-party ad networks. Also, this ban is only meant for paid-for-tweets inserted in the user timelines, not against the ads shown on the Twitter timelines.

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